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Topic ~ Designing for Emotions: The Role of Emotional Intelligence in UX
Date ~ 14th June 2024 | 07:30 PM IST
UXTalks - Season - 4

About Speaker :
Tushar Deshmukh - Founder and CEO - UXExpert, UXUITrainingLab Pvt. Ltd.,UXTalksIn, Usability Inc. & DesignImpulse | Co- Founder - InnovaateU Edtech Pvt. Ltd.
Tushar Ashok Deshmukh, a seasoned professional with over 23 years of experience in UX design and psychology, has made significant contributions to the field. With a background in Zoology and Nuclear Chemistry, he transitioned into IT and founded several ventures like UXExpert and UXUITrainingLab Pvt. Ltd., focusing on shaping the future of design through research and training. Tushar's commitment to knowledge-sharing is evident through platforms like UXTalks and Usability Lab Inc. He recently co-founded InnovaateU EdTech Pvt. Ltd. and launched DesignImpulse.in, continuing to drive innovation in the design space.
Tushar also serves as a UX Advisor, mentor, and visiting professor, further solidifying his reputation as an influential figure in the global design community.
Tushar mentors on platforms like - Training Partner at HFR&D & Lead Design Trainer, ADPList and Designed. His dedication to knowledge-sharing and mentorship has earned him a reputation as a respected speaker and mentor in the industry.
Advisor at Academy of Art, Design & Strategy, San Francisco, USA - www.aads.academy

Topic Brief :
This talk will explore the importance of emotional intelligence in UX design, highlighting how designers can leverage emotional design principles to create more engaging and impactful user experiences. By understanding the three levels of emotional processing (visceral, behavioral, and reflective), designers can craft products and interfaces that elicit positive emotions and foster stronger connections with users.

Key Points to Cover:

I. The Role of Emotion in UX Design

• Defining emotional design and its importance in creating positive user experiences
• How emotions influence user behavior, decision-making, and loyalty

II. Understanding the Three Levels of Emotional Processing

• Visceral level: Designing for initial, subconscious reactions based on aesthetics and sensory information
• Behavioral level: Ensuring usability and creating a positive behavioral experience
• Reflective level: Considering the long-term impact, meaning, and cultural aspects of the design

III. Applying Emotional Design Principles

• Strategies for designing affective interfaces that appeal to users' emotions
• Examples of emotional design in action (e.g., Threadless, Booking.com)
• Balancing emotional design with other UX considerations

IV. The Power of Emotional Intelligence in UX

• Defining emotional intelligence and its relevance to UX design
• Techniques for developing empathy and understanding user emotions
• Leveraging emotional intelligence to create more impactful and memorable experiences

V. Ethical Considerations in Emotional Design

• Potential risks and pitfalls of manipulating user emotions
• Strategies for ensuring emotional design is used responsibly and ethically

VI. The Future of Emotional Design in UX

• Emerging trends and technologies that will shape the future of emotional UX
• Opportunities and challenges in designing for evolving user needs and expectations

Designing for Emotions: The Role of Emotional Intelligence in UX" delves into the crucial intersection of emotional intelligence and UX design, emphasizing the significance of creating emotionally resonant experiences for users. By exploring the depths of emotional design principles and understanding the multifaceted nature of emotional processing, designers can craft interfaces that not only function seamlessly but also evoke positive emotional responses.

Tushar's comprehensive coverage of emotional design, from the visceral to the reflective level, coupled with practical insights on applying emotional intelligence in UX, makes this talk a must-attend for anyone passionate about creating impactful user experiences. Join us at UXTalks to gain valuable knowledge, exchange ideas, and be inspired to elevate your design practice through emotional intelligence.

UXTalks are Live on WebEx - You will receive WebEX meeting Details on email soon..